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Globally renowned scholar and author mike peng answers from both an institutionbased view and resourcebased view in every chapter, bringing an unparalleled continuity to the learning. Save up to 80% by choosing the etextbook option for isbn. Whereas the few other available international strategy texts focus on how to manage larger multinational enterprises, mike pengs global strategy. This ebook provides a simple and relevant resource on international business and global strategy for undergraduate, postgraduate and mba students around the world. It provides concise explanations of relevant concepts, illustrated by focussed examples and implications for business. Global strategy is the first textbook of its kind specifically written for the capstone management course for international business programs and strategic management courses with a global emphasis. Choose from 44 different sets of peng global flashcards on quizlet. The objectives may be different, the main thing that unites strategy is a stepbystep action. A national science foundation nsf career award winner, professor peng is a fellow with the academy of international business and listed among thomson reuters the worlds most influential scientific minds. There is only one goal and there are many ways to achieve it.
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